How Long Can an Instagram Upload Video Be
In this article nosotros're going to break downwards the ideal Instagram video lengths for posts, Stories, Reels and Live video.
Video performs incredibly well on Instagram, with the platform seeing an eighty% increment (since 2017) in the time that users spend watching video on the platform.
And marketers are taking notation. According to our State of Video Marketing survey, 58% of video marketers plan to include Instagram in their video marketing strategy.
Only only posting videos to Instagram isn't enough to guarantee success. Yous demand to make sure that your content fits and is engaging for users – and that includes ensuring the video length is just right.
So, with that said, permit'south take a look at the video lengths for each different type of Instagram video.
Instagram video length limit
First of all, let's take a await at the length limits. This is the maximum corporeality of time each type of Instagram video can run for.
Information technology's of import to note here that, as of October 2021, IGTV no longer exists. Instead, in-feed video posts and IGTV take been combined into Instagram Video.
This means it will exist easier to upload and find long-course videos on the platform. In a public statement about the update Instagram stated:
" Nosotros love that our creator community has embraced video as a key format to tell their stories, entertain and connect with their audiences, and that's why we want to make it even simpler to create and discover videos on Instagram."
Instagram Video posts have a maximum length limit of x minutes (although some verified accounts have an extended length of sixty minutes).
All of these videos can exist plant under the video tab on a user's contour:
When users coil through their feed and encounter an Instagram Video mail service, they can scout a lx 2nd preview within their feed and so determine if they want to spotter the full matter.
As for the length limits of other types of Instagram videos:
If y'all have videos that exceed these length limits and so there are some means to get around this.
Instagram Length Hacks
If yous have an existing video that exceeds the length limit on Instagram but yous actually want to post it, then you have the opportunity to trim the video to fit the limit.
This functionality is built right into Instagram and so you are given the easy option to do this when you upload:
If you're happy with your trimmed video then you lot can stop there. Withal, if you want to include the whole thing (length limit be damned!) then y'all can create a carousel post.
A carousel mail allows you to share up to 10 photos or videos in one mail, which your users can simply swipe through.
So if yous want to share a long video then y'all can just cutting this up into separate clips and upload equally a carousel post:
Y'all can practise the same with Instagram Stories. Each story is only 15 seconds, merely you tin can upload four. These volition play one after the other to a maximum limit of lx seconds (each story is represented by a bar at the pinnacle of the screen):
Instagram Video post length
An Instagram Video post is exactly what it sounds similar! It'southward a video mail service to Instagram. These videos appear in-feed, alongside prototype posts. Here'due south an example:
Instagram Video posts can be betwixt 3 seconds and 10 minutes in length (60 minutes for selected accounts).
If your video post is longer than 60 seconds then a preview will be played in the feed and users tin can choose to scout the remainder of the video on your profile.
As mentioned higher up, if you have a video that exceeds the x infinitesimal marker that you'd actually love to post to Instagram then you lot can get around this by using the in-platform editor to trim the video, or you lot tin upload the video in segments as a carousel postal service.
Instagram Stories video length
Instagram Stories are short videos that are posted to your profile and automatically disappear afterwards 24 hours. Here's an example:
Each Story can exist up to 15 seconds in length. However, you tin can share up to iv Stories at a time, to a maximum length of 60 seconds.
Instagram Stories final for 24 hours, or you can relieve them to a highlight reel and then that people who visit your profile can view them whatsoever time:
Instagram Reel video length
Reels is Instagram's reply to TikTok. They're short, vertical clips, commonly fix to music that tin be anywhere from 15-60 seconds long. Here'south an example:
Reels have their own dedicated section in Instagram. Here, like TikTok, you can scroll through trending videos.
Reels tin can also be found on user's profiles and on the explore feed:
Instagram Live time limit
When you go live on Instagram you lot tin can stream for up to four hours. This has been extended from the original limit of 1 hour.
You can likewise save your alive stream to your profile for upward to thirty days so that people who weren't able to watch in existent time can catch up.
Instagram video advertizing length
The rules for Instagram video ads differ to those of regular videos. In-feed video ads can be between 3-120 seconds long, like this one:
Instagram Story ads are a little fleck different. Typically, users tin can share upwards to 4 Story cards (to a total of 60 seconds). With Story ads, this is extended to 10 cards (to a full of 150 seconds).
However, only the first iii cards will exist displayed within the normal Instagram Story feed. After that viewers are asked to opt in to watching more with a tap.
Concluding thoughts
Currently, well-nigh fifteen% of all posts on Instagram are videos. Video is only growing in popularity on Instagram, and then in that location's never been a better time to kickoff upping your video marketing game on the platform.
Looking for somewhere to start? Cheque out our Social Media Videos page.
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Source: https://www.wyzowl.com/instagram-video-length/
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